Dressed to sell: Home stager Andi Holliday’s hands-on touches play to a house’s strengths

Dressed to sell article

Professional home stager Andi Holliday knows that no matter the listing price, each home should feel like a million bucks.

She’s been dubbed the “House Doctor,” writing out design prescriptions that can sell the unsellable. “I’ve had people come to me in tears,” she says. “I tell them, ‘Shy of a dead horse at your front doorsteps, this is not a hexed house. We can make this work.’”

Her company, Stage Presence, offers a range of services, from full staging to less expensive walk-through and written consultations, as well as “redesign” services, wherein she will use the client’s existing furniture and décor to showcase a room’s focal points…

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Designer tip: Andi Holliday lays out 3 steps for interior success

Designer Tip article

With expertise in crowd-pleasing design, Stage Presence owner Andi Holliday knows how to instantly transform a house into a home. For Holliday, home staging has offered her the vantage point to understand what appeals to the widest audience possible and how that translates into the reality of a home, far beyond the installation of temporary furniture. Often, buyers will invite her back to their homes to re-create the staged looks that allowed them to see themselves in the home…

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